Rooted Fare

Rooted Fare was founded by Ashley Xie and Hedy Yu, who are childhood friends and second-generation Chinese Americans. They created the brand to celebrate their heritage and offer modern Chinese American pantry staples that reflect their experiences growing up in two cultures. Their first product, Black Sesame Crunchy Butter, is inspired by a traditional dessert from their childhood, tang yuan. The brand aims to empower people, especially second-generation Chinese and Asian Americans, to honor their roots and embrace their creativity.

Stocked in 164 stores:

Products

Found in these Stores:

Name	Address	Category	Website	Email	Phone
Name	Address	Category	Website	Email	Phone
Moonrise Bakery	1805 Queen Anne Ave N, Seattle, WA 98109, USA	None	https://www.moonrise-bakery.com/	None
Home EC	2355 India St, San Diego, CA 92101, USA	None	https://home-ec.co	None
Gingergrass Mini Mart	4850 Fountain Ave, Los Angeles, CA 90029, USA	None	None	None
Chelsea Market Baskets	75 9th Ave, New York, NY 10011, USA	Miscellaneous other retailers	None	None
Flouring LA	932 N Hill St, Los Angeles, CA 90012, USA	None	http://flouringla.com	None
Yagi Noodles	20 Long Wharf Mall, Newport, RI 02840, USA	None	http://www.yaginoodles.com/	None
Be Bright Coffee	7311 Melrose Ave, Los Angeles, CA 90046, USA	None	https://bebrightcoffee.com/	None
Grass Roots Juicery	336a Graham Ave, Brooklyn, NY 11211, USA	None	https://grassrootsjuicery.com/	None
Reclamation Street	1263 Farmington Ave, West Hartford, CT 06107, USA	None	None	None
France 44 Cheese Shop	4351 France Ave S, Minneapolis, MN 55410, USA	None	https://www.france44cheeseshop.com/	None
Cameron Marks	402 Ingalls St #21, Santa Cruz, CA 95060, USA	None	http://www.cameronmarks.com/	None
LA HOME FARM	3389 Eagle Rock Blvd, Los Angeles, CA 90065, USA	None	https://lahomefarm.com/	None
Black Dog Gelato	859 N Damen Ave, Chicago, IL 60622, USA	None	http://blackdoggelato.com	None
Yama Seafood	911 W Las Tunas Dr, San Gabriel, CA 91776, USA	None	None	None
Little Tokyo Market Place	333 S Alameda St #100, Los Angeles, CA 90013, USA	Miscellaneous other retailers	http://www.littletokyomarket.com/	None
Mei Mei Dumplings	58 Old Colony Ave, Boston, MA 02127, USA	None	None	None
Eat's On You	2105 Palmetto Terrace, Fullerton, CA 92831, USA	Miscellaneous other retailers	None	None
Goodies Snack Shop	139 NW 2nd Ave, Portland, OR 97209, USA	Miscellaneous other retailers	https://goodiessnackshop.com/	None
Miracle Plum	208 Davis St, Santa Rosa, CA 95401, USA	None	https://www.miracleplum.com/	None
Le Marche Cezanne	1426 18th St, San Francisco, CA 94107, USA	None	None	None
Foxtrot	401 N Wells St, Chicago, IL 60654, USA	Miscellaneous other retailers	https://foxtrotco.com/	None
La Mer Seafood	407 Main St #1846, Armonk, NY 10504, USA	None	http://lamernewyork.com	None
Seven Sisters	811 E Burnside St #114, Portland, OR 97214, USA	None	https://sevensisterspdx.com/	None
Omo Mercado	259b E Arrow Hwy, Upland, CA 91786, USA	Miscellaneous other retailers	None	None
Sebastian's Seafood & Specialty Market	921 Northwest Mount Washington Drive #150, Bend, OR 97701, USA	None	https://sebastiansseafoodbend.com/	None
Pine & Crane	Pine & Crane, 1120 S Grand Ave Unit 101, Los Angeles, CA 90015, USA	Miscellaneous other retailers	http://www.pineandcrane.com/	None
Minik Market	2507 Lake Ave, Altadena, CA 91001, USA	None	None	None
Christina's Spice & Specialty Foods	1297 Cambridge St, Cambridge, MA 02139, USA	None	https://www.christinasspice.org/	None
Kruse Markit	4237 Nicollet Ave, Minneapolis, MN 55409, USA	None	https://www.krusemarkit.com/	None
Thai Cafe	109 W Central Ave, Temple, TX 76501, USA	None	https://www.thaicafetemple.com/	None
Wild Love Bakehouse	1625 N Central St, Knoxville, TN 37917, USA	None	http://www.wildlovebakehouse.com/	None
Claremont Cheese Cave	325 N Yale Ave, Claremont, CA 91711, USA	None	https://www.claremontcheese.com/	None
The Alna Store	2 Dock Rd, Alna, ME 04535, USA	None	https://www.thealnastore.com/	None
Sage Sisters	3013 University Ave, San Diego, CA 92104, USA	None	None	None
Anchor Pantry	620 Marin St, Vallejo, CA 94590, USA	None	https://anchorpantry.com/	None
Cookbook Echo Park	1549 Echo Park Ave, Los Angeles, CA 90026, USA	None	None	None
Surfas Culinary District	3225 W Washington Blvd, Los Angeles, CA 90019, USA	None	https://www.surfasonline.com/	None
Foxtrot Market	23 W Maple St, Chicago, IL 60610, USA	Miscellaneous other retailers	None	None
Breeze Wine Bar	101 W Loudon Ave 164 164, Lexington, KY 40508, USA	None	http://thebreezewinebar.com	None
Broome St. General Store	2912 Rowena Ave, Los Angeles, CA 90039, USA	Miscellaneous other retailers	None	None
Country Bird Bakery	1644 E 3rd St unit b, Tulsa, OK 74120, USA	None	https://www.countrybirdbakery.com/	None
On Waverly	162 Waverly Pl, San Francisco, CA 94108, USA	None	None	None
Tea on Piedmont	4098 Piedmont Ave, Oakland, CA 94611, USA	None	None	None
Kitty's Market	60 S Front St, Hudson, NY 12534, USA	None	None	None
Regent Coffee Roasters and Brew Bar	249 N Brand Blvd, Glendale, CA 91203, USA	None	None	None
Cookbook Market	5611 N Figueroa St, Los Angeles, CA 90042, USA	None	None	None
The Altamont General Store 82	Occidental, CA, USA	None	None	None
Volunteer Park Cafe & Pantry	1501 17th Ave E, Seattle, WA 98112, USA	None	None	None
Dover Street Market LA	606 Imperial St, Los Angeles, CA 90021, USA	None	None	None
Salt And Vinegar	905 Christian St, Philadelphia, PA 19147, USA	None	None	None
Odd Bird	320 Brook Rd, Richmond, VA 23220, USA	None	None	None
Joppa Fine Foods	50 Water St #305, Newburyport, MA 01950, USA	None	None	None
Basalt Cannon Beach	239 N Hemlock St, Cannon Beach, OR 97110, USA	None	None	None
Bake Sum	3249 Grand Ave, Oakland, CA 94610, USA	None	None	None
Calic Bagel @ MarkEat8	2748 W 8th St #107, Los Angeles, CA 90005, USA	None	None	None
GOODS	31 Elm St, Camden, ME 04843, USA	None	None	None
Wine & Rock Shop	59006 29 Palms Hwy, Yucca Valley, CA 92284, USA	None	None	None
Littleton's Market	2140 Tremont Ctr, Upper Arlington, OH 43221, USA	Miscellaneous other retailers	None	None
Bon Bon Market	2 S Main St, Temple, TX 76501, USA	None	https://www.instagram.com/bonbon.market	None
Sua Superette	144 N Larchmont Blvd, Los Angeles, CA 90004, USA	None	https://suasuperette.com/	None
The Salt Horse	458 Park Ave, Laguna Beach, CA 92651, USA	None	https://www.thesalthorse.com/	None
Howdy Bagel	5421 S Tacoma Way, Tacoma, WA 98490, USA	None	None	None
Open Market	3339 Wilshire Blvd, Los Angeles, CA 90010, USA	None	http://www.openmarket.la/	None
Triangle Wine Company	575 New Waverly Pl, Cary, NC 27518, USA	Miscellaneous other retailers	None	None
The Mushroom Shop	433 Medford St, Somerville, MA 02145, USA	None	https://www.mushroomsformyfriends.com/themushroomshop	None
Recital	1362 27th St, Denver, CO 80205, USA	None	None	None
Ok Pantry	2 Hudson St, Kinderhook, NY 12106, USA	Miscellaneous other retailers	https://www.okpantry.com/	[email protected]
Cafe Mornings	NY-28, New York, USA	Miscellaneous other retailers	None	None
Yang's Kitchen	112 W Main St, Alhambra, CA 91801, USA	None	https://order.toasttab.com/online/yangs-kitchen	None
KINKA	63 E 7th St, New York, NY 10003, USA	None	https://www.kinka.nyc/	None
DTLA Cheese Cave	317 S Broadway #45, Los Angeles, CA 90013, USA	None	https://www.claremontcheese.com/locations/dtla/	None
Swhm Beauty	3150 W State Rte 89A Suite 6, Sedona, AZ 86336, USA	None	None	None
Wineside	1641 Plymouth Rd, Minnetonka, MN 55305, USA	None	https://www.wineside.com/	None
Rice Market	1608 14th St NW, Washington, DC 20009, USA	None	None	None
Chop Suey Club	41 Orchard St, New York, NY 10002, USA	None	None	None
Kustaa Cheese and Wine	12954 Washington Blvd, Los Angeles, CA 90066, USA	None	None	None
Dave's Fresh Pasta	81 Holland St, Somerville, MA 02144, USA	None	https://www.davesfreshpasta.com/	None
Mel The Bakery	324 Warren St, Hudson, NY 12534, USA	None	https://www.melthebakery.com/	None
The Eddy	137 E De La Guerra St, Santa Barbara, CA 93101, USA	None	https://www.shoptheeddy.com/	None
Fatty Mart	12210 Venice Blvd., Los Angeles, CA 90066, USA	None	https://www.fattymart.com	None
ImmuneSchein Ginger Elixirs & Teas	1776 NY-212, Saugerties, NY 12477, USA	None	None	None
Of All Places	1841 Solano Ave, Berkeley, CA 94707, USA	None	https://www.ofallplacesmarket.com/	None
Kyucafe	2100 W Washington Blvd Unit 1, Los Angeles, CA 90018, USA	None	http://kyucafe.com	None
√Åndale Market	5232 N Clark St, Chicago, IL 60640, USA	Miscellaneous other retailers	https://andalemarket.com/	None
Heb	Los Angeles, CA, USA	Miscellaneous other retailers	None	None
Based General Store	1136 SW Alder St, Portland, OR 97205, USA	None	None	None
Common Ground	1111 Bishop St, Honolulu, HI 96813, USA	None	None	None
Joan's on Third	8350 W 3rd St, Los Angeles, CA 90048, USA	None	http://www.joansonthird.com	None
Sasoun Produce	5116 Santa Monica Blvd, Los Angeles, CA 90029, USA	None	None	None
Bakers & Baristas	11700 South St, Artesia, CA 90701, USA	None	https://www.bakersandbaristas.net/	None
The Seafood shop Gourmet & Charcuterie	4873 Lankershim Blvd, North Hollywood, CA 91601, USA	None	None	None
Seu Flowers	2921 E Madison St, Seattle, WA 98112, USA	None	None	None
Document Coffee Bar	3850 Wilshire Blvd #107, Los Angeles, CA 90010, USA	None	None	None
Kinda Collected	1101 Chapel Ave #115, Nashville, TN 37206, USA	None	None	None
Winnie Superette	315 Commercial St, Nevada City, CA 95959, USA	None	None	None
Golden Sage Market @ Windmill City Super	463 N Palm Canyon Dr, Palm Springs, CA 92262, USA	None	https://goldensagemarket.com/	None
Clock Tower Shop at Filoli	86 Ca√±ada Rd, Redwood City, CA 94062, USA	None	None	None
Bloom San Juan	31760 Old Mission Rd a, San Juan Capistrano, CA 92675, USA	None	http://bloomsanjuancapistrano.com	None
Always Hungry Grocery & Goods	505 Oak Ave b, Carlsbad, CA 92008, USA	None	https://www.alwayshungrygroceryandgoods.com/	None
Local Foods	2424 Dunstan Rd #125, Houston, TX 77005, USA	None	https://www.localfoodsmkt.com/	None
Enoki Catskill	393 Main St #1L, Catskill, NY 12414, USA	None	None	None
The Market by Foxtrot	1722 W Division St, Chicago, IL 60622, USA	None	https://foxtrotco.com/	None
Darke Pines	332 2nd St, Jersey City, NJ 07302, USA	None	https://www.darkepines.com/	None
Yoboseyo! Superette	358 E 2nd St, Los Angeles, CA 90012, USA	None	None	None
Bristol Farms: Westchester	8448 Lincoln Blvd, Westchester, CA 90045, USA	Miscellaneous other retailers	None	None
Bloomy Cheese & Provisions	3 Cedar St, Dobbs Ferry, NY 10522, USA	None	None	None
Magpie Industries	416 Highland Ave, Somerville, MA 02144, USA	None	https://magpie-store.com/	None
Cookbook Market & Cafe	310 N Larchmont Blvd, Los Angeles, CA 90004, USA	None	None	None
Golden Sage Market @ Hi	73515 29 Palms Hwy Ste B, Twentynine Palms, CA 92277, USA	None	https://goldensagemarket.com/	None
Found Coffee	1355 Colorado Blvd, Eagle Rock, CA 90041, USA	None	http://www.foundcoffeela.com/	None
Queens of Hearts	222 Westminster St, Providence, RI 02903, USA	None	None	None
The Ambrosian Pantry	263 Josephine St, Denver, CO 80206, USA	Miscellaneous other retailers	None	None
Su'juk	216 Greene Ave, Brooklyn, NY 11238, USA	None	None	None
Shift Coffee Bar	2250 McGregor Blvd, Fort Myers, FL 33901, USA	None	None	None
Now Serving	727 N Broadway #133, Los Angeles, CA 90012, USA	None	None	None
Collins & Coupe	2876 El Cajon Blvd #100, San Diego, CA 92104, USA	None	None	None
Foxtrot Market	3334 N Southport Ave, Chicago, IL 60657, USA	Miscellaneous other retailers	None	None
Clark Street Bakery	139 1/2 N Larchmont Blvd, Los Angeles, CA 90004, USA	None	https://clarkstreetbakery.com/	None
Pearl River Mart	452 Broadway, New York, NY 10013, USA	None	None	None
Cin Cin Goods	255 Spring St, Friday Harbor, WA 98250, USA	Miscellaneous other retailers	https://www.cincingoods.com/	None
Surf Market	39250 CA-1, Gualala, CA 95445, USA	None	None	None
Friends + Family	5150 Hollywood Blvd, Los Angeles, CA 90027, USA	None	None	None
EBO & Co. Grocery	110 Meridian St, East Boston, MA 02128, USA	None	None	None
Feed	444 Harriet St, San Francisco, CA 94103, USA	Miscellaneous other retailers	None	None
Contimo	950 Randolph St, Napa, CA 94559, USA	None	None	None
Bristol Farms: Santa Monica	3105 Wilshire Blvd, Santa Monica, CA 90403, USA	Miscellaneous other retailers	None	None
Cactus Blossom Collective	111 W Callender St, Livingston, MT 59047, USA	None	https://www.cactusblossomcollective.com/	None
Earthen	136 Fillmore St, San Francisco, CA 94117, USA	None	https://earthen-shop.com/	None
Grapes & Gourmet	1 East Ferry Wharf Unit 1, Jamestown, RI 02835, USA	None	None	None
Whole Foods Market	Chicago, IL 60657, USA	None	None	None
Bristol Farms: Newport Beach	810 Avocado Ave, Corona Del Mar, CA 92625, USA	Miscellaneous other retailers	None	None
Mike's Organic Delivery	425 Fairfield Ave BLDG 1, BLDG 1, Stamford, CT 06902, USA	None	None	None
The Market by Foxtrot	535 N McClurg Ct, Chicago, IL 60611, USA	Miscellaneous other retailers	http://foxtrotco.com/	None
Foxtrot Market	1562 N Wells St, Chicago, IL 60610, USA	Miscellaneous other retailers	None	None
MilkFarm	NOT W COLORADO, 2106 Colorado Blvd, Los Angeles, CA 90041, USA	Miscellaneous other retailers	None	None
Wine and Eggs	3129 1/2 Glendale Blvd, Los Angeles, CA 90039, USA	Miscellaneous other retailers	None	None
Carla's Fresh Market	248 N Avenue 50, Los Angeles, CA 90042, USA	Miscellaneous other retailers	https://www.carlasfreshmarket.com/	None
The Market by Foxtrot	171 N Green St, Chicago, IL 60607, USA	Miscellaneous other retailers	http://foxtrotco.com/	None
Provisions	2571 Mission St, San Marino, CA 91108, USA	Miscellaneous other retailers	None	None
Providore Fine Foods	2340 NE Sandy Blvd, Portland, OR 97232, USA	Miscellaneous other retailers	http://www.providorefinefoods.com	None
Orchard Grocer 'B'	78 Orchard St, New York, NY 10002, USA	Miscellaneous other retailers	None	None
Each Peach Market	3068 Mt Pleasant St NW, Washington, DC 20009, USA	Miscellaneous other retailers	None	None
Big Night	154 Franklin St, Brooklyn, NY 11222, USA	Miscellaneous other retailers	https://bignightbk.com	None
GreenStar Coop	215 N Cayuga St, Ithaca, NY 14850, USA	Miscellaneous other retailers	None	None
Ceremony	406 Brook St, Providence, RI 02906, USA	Miscellaneous other retailers	https://www.ceremonypvd.com	None
Onggi	131 Washington Ave, Portland, ME 04101, USA	Miscellaneous other retailers	None	None
Bristol Farms: Manhattan Beach	1570 Rosecrans Ave, Manhattan Beach, CA 90266, USA	Miscellaneous other retailers	None	None
Bristol Farms Market	73101 Country Club Dr, Palm Desert, CA 92260, USA	Miscellaneous other retailers	None	None
Bristol Farms: Mulholland	23379 Mulholland Dr, Woodland Hills, CA 91364, USA	Miscellaneous other retailers	None	None
Bristol Farms Market	18421 Yorba Linda Blvd, Yorba Linda, CA 92886, USA	Miscellaneous other retailers	None	None
Bristol Farms: Santa Barbara	3855 State St, Santa Barbara, CA 93105, USA	Miscellaneous other retailers	None	None
Bristol Farms: South Pasadena	606 Fair Oaks Ave, South Pasadena, CA 91030, USA	Miscellaneous other retailers	None	None
Bristol Farms: Westwood	1515 Westwood Blvd, Los Angeles, CA 90024, USA	Miscellaneous other retailers	None	None
Bristol Farms: West Hollywood	9039 Beverly Blvd, West Hollywood, CA 90048, USA	Miscellaneous other retailers	None	None
Gjusta Grocer	105 Windward Ave, Venice, CA 90291, USA	Miscellaneous other retailers	None	None
Good Eggs	San Francisco, CA, USA	Miscellaneous other retailers	https://www.goodeggs.com/welcome	None
Foster Sundry	215 Knickerbocker Ave, Brooklyn, NY 11237, USA	Miscellaneous other retailers	https://www.fostersundry.com	None
LB Kitchen	255 Congress St, Portland, ME 04101, USA	Miscellaneous other retailers	https://www.lbkitchenportlandme.com/	None
HEX Superette	5718 York Rd, Baltimore, MD 21212, USA	Miscellaneous other retailers	http://www.hexsuperette.com	None
Culinary Architecture	767 Washington Blvd, Baltimore, MD 21230, USA	Miscellaneous other retailers	None	None
The Mixing Glass	1500 Adams Ave 104a 104a, Costa Mesa, CA 92626, USA	Miscellaneous other retailers	None	None
Monsoon Chocolate Cafe + Market	3630 E Fort Lowell Rd, Tucson, AZ 85716, USA	Miscellaneous other retailers	https://monsoonchocolate.com	[email protected]
Atomic Garden	5453 College Ave, Oakland, CA 94618, USA	Miscellaneous other retailers	https://atomicgardenoakland.com/	None
Magnolia Mini Mart	2311 Magnolia St, Oakland, CA 94607, USA	Miscellaneous other retailers	https://www.magnoliaminimart.com/	None

Competitor Analysis:

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Rooted Fare

Rooted Fare

Stocked in 164 stores:

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