These products match the buying patterns and demographics of the Store's clients:
Name | Category | Story | Positioning | Price Range | Website | |
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Name | Category | Story | Positioning | Price Range | Website | |
Prime Roots![]() |
Plant-Based Meats | Prime Roots was founded by Kim and Josh during their time at UC Berkeley, driven by a desire to combat climate change through the food they consume. They discovered koji as a foundation for creating plant-based meats that mimic the texture and flavor of traditional meats, aiming to revolutionize deli culture with sustainable alternatives. | Sustainability | MidRange | primeroots.com |