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Happy Grub
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Food |
Happy Grub is the one and only Squeezable Instant Pancake Mix designed to make mealtime mess-free, nutritious, and fun. Our mission is to bring families together in the kitchen, making breakfast a memorable experience. |
Convenience |
Affordable |
eathappygrub.com |
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Sweet Nothings
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Snacks |
The story of Sweet Nothings starts with our founder, Beth Porter, finding herself in a classic situation: trying to feed her family healthy snacks they’ll actually eat. On her journey to find plant-based, palate-pleasing perfection, she discovered that smoothies were a hit with all ages but blending up batches that were delicious and nutritious was a lot more prep work and cleanup than she had time for. One day, as she opened the freezer door and the light flickered on to greet her, she had a lightbulb moment of her own. Frozen. Spoonable. Smoothies. She could pack all the fresh fruits, veggies, nuts and seeds she wanted into a smoothie, then freeze it for a delightfully simple snack time for herself, her kids, or any hungry person. They were an instant favorite in her household, and they’re sure to be one in yours too. From that quest to make a better bite to eat, Sweet Nothings was born. We were founded on a belief that everyone should be able to eat in a way that’s tasty, wholesome, and convenient. That’s why we don’t just make snacks for kids or busy parents, we make great food for everyone. From our Spoonable Smoothies, to our Superfood Nut Butter Bites and Squeezable Smoothies, we’re committed to making it easy to eat more of what you need and less of what you don’t. We hope you enjoy them all! |
Sustainability |
Affordable |
eatsweetnothings.com |
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Fresh Bellies
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Snacks |
Fresh Bellies believes in making healthy snacking fun and authentic. They aim to train both little and big palates to crave savory flavors instead of sugars or extra saltiness, encouraging healthier choices. Their snacks are inspired by culturally-inspired dishes, seasoned with herbs and spices commonly found in Latin American kitchens, and are designed to help children learn to love vegetables without hidden sugars. |
Sustainability |
Affordable |
freshbellies.com |
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JOYRIDE Sweets
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Candy |
Headquartered in Austin, JOYRIDE Sweets was established in 2022 by Founder Tyler Merrick with the mission to provide better-for-you candy that is vegan, low sugar, low carb, and non-GMO. In 2024, YouTube sensation Ryan Trahan joined the small but mighty JOYRIDE team as Co-Owner and Chief Creative Officer. In collaboration with Merrick, Trahan spearheaded product development, packaging, and merchandise creation to innovate the candy category and bring JOYRIDE Sour Strips to the market. JOYRIDE is revolutionizing the candy experience by offering delicious, flavorful candy made with real ingredients (read: zero junk), no artificial additives, a commitment to good-for-you fiber, and less sugar than leading brands. |
Sustainability |
Affordable |
joyridesweets.com |
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Kin Euphorics
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Non-Alcoholic Beverages |
Kin Euphorics is a functional beverage brand rooted in Ayurvedic medicine, designed to elevate health, mood, and well-being through natural ingredients. The brand aims to help individuals connect with themselves and others, promoting a lifestyle of joy and celebration. |
Sustainability |
Affordable |
kineuphorics.com |
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Sweet Nothings
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Food & Snacks |
The story of Sweet Nothings starts with our founder, Beth Porter, finding herself in a classic situation: trying to feed her family healthy snacks they’ll actually eat. On her journey to find plant-based, palate-pleasing perfection, she discovered that smoothies were a hit with all ages but blending up batches that were delicious and nutritious was a lot more prep work and cleanup than she had time for. One day, as she opened the freezer door and the light flickered on to greet her, she had a lightbulb moment of her own. Frozen. Spoonable. Smoothies. She could pack all the fresh fruits, veggies, nuts and seeds she wanted into a smoothie, then freeze it for a delightfully simple snack time for herself, her kids, or any hungry person. They were an instant favorite in her household, and they’re sure to be one in yours too. From that quest to make a better bite to eat, Sweet Nothings was born. We were founded on a belief that everyone should be able to eat in a way that’s tasty, wholesome, and convenient. That’s why we don’t just make snacks for kids or busy parents, we make great food for everyone. From our Spoonable Smoothies, to our Superfood Nut Butter Bites and Squeezable Smoothies, we’re committed to making it easy to eat more of what you need and less of what you don’t. We hope you enjoy them all! |
Sustainability |
Affordable |
sweet-nothings-store.myshopify.com |
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ONO Protein Inc
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Food & Beverage |
ONO was founded by Nilou and Jason, who aimed to reimagine old-fashioned oats with flavors that evoke nostalgia while providing the nutrition needed for a balanced meal. They focus on creating high-protein oatmeal that is easy to prepare and delicious, making mornings better for those who struggle to find time for breakfast. Their products feature 20g of protein and ingredients like lion's mane mushroom, aiming to leave a positive impact on people's lives. |
Quality |
Affordable |
eatovernightoats.com |
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Spritz Society
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Sparkling Cocktails |
Spritz Society was founded on the idea that taste matters. Taste helps us make the most of the moment — and life is too short for drinks you don’t love. We take real, recognizable ingredients and pack them into convenient sparkling cocktails you can take anywhere. We’re intentional about how we make them, from real wine to real flavors, because our community appreciates the little things. We created Spritz Society to bring people together and help them create special moments and enjoy life. |
Quality |
MidRange |
spritzsociety.com |
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Coconut Whisk
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Food Products |
Coconut Whisk started in a college apartment and has grown into a brand that focuses on plant-based baking mixes. The brand emphasizes sustainability and community support, donating a plant-based meal for every mix sold. |
Sustainability |
Affordable |
coconutwhisk.com |
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Water Boy
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Hydration Products, Apparel, Beverages |
Sugar free hydration that tastes good, is electrolyte-packed and scientifically formulated for rapid absorption. Cheers to Recovery. We are Mike and Connor, and this is our company. As you might have noticed, we don't take ourselves (or marketing) very seriously. But we are serious about hydration and our product quality. If you’d like to learn why we started Waterboy, click the big button below. If you're hydrated and you know it, clap your hands. If not, contact us below to make it right. |
Value for Money |
Affordable |
waterboy.com |
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chiasmash
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Superfood Jams |
Deliciously Nutritious Superfood Jams. Meet peanut butter's new soulmate. Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits that are perfectly delicious. |
Quality |
Affordable |
chiasmash.com |
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pistachiomilk
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The secret is out…Táche 2.0 has arrived. Now available at 500+ Target locations. The Táche you love is now in all-new, can’t-miss-on-shelf, packaging. |
Quality |
Affordable |
pistachiomilk.com |
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tastesalud
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Beverages |
Discover the soothing taste of Calm + Sleep Prickly Pear, your new go-to for restful nights. Authentic Latino Flavors. Clean Ingredients. Only 1g of Sugar! Each serving of Salud gives your body a boost, while never compromising taste and never forgetting our rich heritage. Hearts Stirred. Inspired by authentic flavors of aguas frescas, our powders are nostalgic to our culture, reminding us of childhood and family gatherings. Raised in Southern California by an Immigrant mother, Salud’s founder, Josh Leyva, was always surrounded by his Latin heritage. His love for authentic Mexican flavors runs deep. As an avid health enthusiast, Josh was unsatisfied with high-sugar products on the market. Together with Tyler McCann, a fellow former athlete and beverage industry veteran, they set out to create something that we can all feel good about drinking. Merging lifestyle with tradition, Salud was born. Taste Salud is dedicated to providing delicious and healthy beverage options that enhance your well-being. |
Quality |
Affordable |
tastesalud.com |
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drinkjuvee
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Energy Drinks |
The world’s first rejuvenation drink. POWER YOUR PLAY. Juvee is expertly formulated to boost your energy, but also lift your mood, increase your focus, and up your immunity. Plus, Juvee tastes great. Not “great for an energy drink”. Actually great. Delicious, refreshing, zero trade-offs. We're blowing up. Juvee is dedicated to providing health-conscious beverages that are both delicious and functional, focusing on sustainability and quality ingredients. |
Sustainability |
Affordable |
drinkjuvee.com |
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magicspoon
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Cereal, Treats, High Protein |
Need Magic Spoon on-the-go? We turned our delicious, high-protein cereal into a high-protein Treat! Tastes just like those classic, crispy cereal bars with 11-12g protein, 1g added sugars, and none of the artificial ingredients. Childhood classics. Grown-up ingredients. Get your childhood favorites delivered to your door monthly. Magic Spoon offers a new take on breakfast cereals, focusing on taste and nutrition. Magic Spoon is my adult life and kid life smashed into one fantastic box of cereal. Why did we grow up, but our cereal didn't? |
Quality |
Affordable |
magicspoon.com |
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eatflings
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snacks, Chocolate |
The better rectangle is focused on providing high protein, low sugar, and low carb snacks that are both delicious and responsible. Flings is dedicated to providing high protein, low carb, and low sugar snacks that cater to health-conscious individuals. A brand by RetroSnacks Inc. Copyright Flings 2024. |
Sustainability |
Affordable |
eatflings.com |
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us
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Dairy Products, baby food, Infant Formula |
Wholesome by nature. Whole milk goodness, made with love in Europe. Proudly European made, to EU standards. We put your family first, because we are one. Creamy whole milk & lactose from grass-fed cows. When it comes to our recipe, we don't make compromises. Millions of families across the world choose us every day. Every recipe of ours is developed by our team at Kendamil HQ, a world-class center of excellence nestled in the heart of the English Lake District, in the United Kingdom. For over 60 years, our factories across the UK, and now, throughout Europe have sourced locally to combine only the finest ingredients to develop our award-winning baby formulas. Kendamil Goat milk formula has been SO great for Thomas. We’re so happy we started him on it! After a VERY fussy first 7 weeks of life, we were starting to feel defeated. Now, at 3 months old, he’s all smiles, wayyy less gas pains and so much more comfortable! Kendamil is a brand that focuses on providing high-quality organic baby formula, ensuring that parents can give their little ones the best nutrition. Lovingly made in Europe, Kendamil is a family-owned brand with over 60 years experience in making baby formula. With our range of classic, organic and goat formula as well as weaning products, supplements and early childhood nutrition, we're here for your family every step of the way. |
Quality |
Affordable |
us.kendamil.com |
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kanpaifoods
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Value for Money |
Budget |
kanpaifoods.com |
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Lil Bucks
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Food |
Lil Bucks was founded by Emily Griffith after she discovered sprouted buckwheat in a health food cafe in Australia. The brand aims to popularize buckwheat in the U.S. and promote sustainable farming practices, partnering with American farmers to improve soil health. Since its launch in 2018, Lil Bucks has expanded its product line and gained recognition for its innovative approach to healthy snacking. |
Sustainability |
Affordable |
lovelilbucks.com |
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PLEZi Nutrition
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Beverages |
PLEZi Nutrition was co-founded by former First Lady Michelle Obama, who aims to address the nutrition-related health crisis among children. The brand focuses on providing healthier beverage options for kids, reducing sugar content while adding essential nutrients, and promoting a healthier generation of children. PLEZi Nutrition also commits to giving back by investing 10% of profits into initiatives that support children's health. |
Sustainability |
Affordable |
plezi.com |
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NotJustCo
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Sauces and Dressings |
NotJustCo was founded by two moms, Catherine and Jacqueline, who sought to simplify weeknight dinners for busy families. With backgrounds in personal chef services and culinary instruction, they created meal-starting sauces and dressings that transform simple ingredients into delicious meals. Their mission is to nourish all aspects of life while embracing the chaos of family meals. |
Convenience |
Affordable |
notjust.co |
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Kendamil
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Infant Formula |
Kendamil is a British family business with over 60 years of experience in producing high-quality infant formula. They focus on sustainability, using organic farms and renewable energy in their production process. Their promise of 'Farm to Formula' ensures traceability and minimal environmental impact, aiming to provide the best start for every child while caring for the planet. |
Sustainability |
MidRange |
pak.kendamil.com |
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DEUX Foods
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Snacks |
Our mission is simple: to create treats you want, with the ingredients you deserve. Vegan, gluten-free, and made without preservatives or artificial flavors, DEUX Foods focuses on clean ingredients enhanced with vitamins and supplements for a healthier snacking experience. |
Sustainability |
Affordable |
eatdeux.com |
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Mike and Jen's Cocoa
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Food & Beverage |
We are a small family business based in Duluth, MN. Mike and Jen’s Cocoa Mix is made with 5 simple, high-quality ingredients, you can feel good about. The only cocoa mix that uses a base of high-quality milk, so you just add water! Easy and convenient to treat yourself to a rich and creamy chocolatey drink or add to your coffee for the perfect mocha. |
Quality |
Affordable |
mikeandjens.com |
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Flock Foods
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Snacks |
Flock Foods was created out of a need for convenient, healthy snacks that fit a low carb, high protein lifestyle. The brand started with chicken skin crisps and has expanded to include a variety of high protein, low carb snacks. Flock is committed to sustainability by sourcing chicken from local farmers who adhere to strict animal welfare standards and by utilizing chicken skins that would otherwise be considered food waste. |
Sustainability |
Affordable |
flockfoods.com |
