These products match the buying patterns and demographics of the Store's clients:
Name | Category | Story | Positioning | Price Range | Website | |
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Name | Category | Story | Positioning | Price Range | Website | |
SUR Direct![]() |
Food Products | In late 2018, founders Janet and Carlos Cordova, and their kids went on a family trip to South America, which inspired them to bring unique culinary traditions back home to Australia. After facing challenges during the COVID-19 pandemic, they turned their family hobby into a business to share their heritage with their community. | Sustainability | Affordable | surdirect.com.au | |
Mrs C's![]() |
Food Products | ‘Mrs C's’ is not just some name we came up with. There is in fact a real Mrs C, who has been making our secret recipe crispy chilli oil for as long as she can remember. The recipe was passed down to her by her mother, who learnt it from her mother, who learnt it from her mother, who … well, you get the idea. You could ask Mrs C for the recipe, but it wouldn’t help you much because she makes it by touch, taste and feel. A ‘pinch’ of salt, a ‘slosh’ of oil – that kind of thing. And not a measuring cup in sight. Most importantly, Mrs C makes her crispy chilli oil with love. Love of food, family and friends. And now you can share the love too. | Quality | Affordable | mrscs.com.au |