These products match the buying patterns and demographics of the Store's clients:
Name | Category | Story | Positioning | Price Range | Website | |
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Name | Category | Story | Positioning | Price Range | Website | |
New Theory![]() |
Wines | Charlie and Thom Bradley are brothers on a mission to smash down the walls around wine. Our winemakers work with some of South Africa’s best farmers to bring fresh expressions of low–intervention wine to life. Built for both sticky dance floors and candle-lit dinner tables, these are approachable wines, designed for drinking now. Let us show you wine–new. Welcome to a new sip. | Sustainability | Affordable | drinknewtheory.com | |
Prime Time![]() |
Beer | Founded in 2021 by Harvey Armstrong and Sam Holmes, Prime Time was born out of a desire to create a better beer that aligns with a healthy lifestyle. After two years of development, they introduced the world’s first low-calorie, caffeine-infused lager, aiming to provide a refreshing alternative that doesn’t compromise on taste or health. Prime Time is committed to sustainability, using quality ingredients and ensuring all products are vegan-friendly and gluten-free. | Innovation | MidRange | primetimebeers.com |