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JOYRIDE Sweets
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Candy |
Headquartered in Austin, JOYRIDE Sweets was established in 2022 by Founder Tyler Merrick with the mission to provide better-for-you candy that is vegan, low sugar, low carb, and non-GMO. In 2024, YouTube sensation Ryan Trahan joined the small but mighty JOYRIDE team as Co-Owner and Chief Creative Officer. In collaboration with Merrick, Trahan spearheaded product development, packaging, and merchandise creation to innovate the candy category and bring JOYRIDE Sour Strips to the market. JOYRIDE is revolutionizing the candy experience by offering delicious, flavorful candy made with real ingredients (read: zero junk), no artificial additives, a commitment to good-for-you fiber, and less sugar than leading brands. |
Sustainability |
Affordable |
joyridesweets.com |
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drinkcirkul
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Beverages |
Cirkul is dedicated to providing a customizable hydration experience that encourages healthy drinking habits. Cirkul offers a unique way to enjoy flavored water without the sugar and calories, allowing customers to customize their hydration experience. Additionally, Cirkul is dedicated to making hydration enjoyable and accessible for everyone with customizable flavor options. |
Value for Money |
Affordable |
drinkcirkul.com |
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Harken Sweets
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Candy Bars |
The Hunt For An Alternative To Traditional Candy Bars Led To Sweet Success... After a Cancer Scare, She Bootstrapped a Business From Her Kitchen... OLD SCHOOL CANDY. ALL NEW INGREDIENTS. Harken lets you * back to the joy of candy, infusing iconic treats with gut healthy superfoods! Each candy bar is packed with 13g of gut-loving prebiotic fiber, plant-based ingredients, and absolutely no added sugar—all at just 150 calories. |
Sustainability |
Affordable |
harkensweets.com |
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stellabluecoffee
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Coffee, Pet Supplies |
Stella Blue Coffee by Dan “Big Cat” Katz is dedicated to providing high-quality coffee and a unique experience for coffee lovers. “My dog Stella means the world to me. I rescued her from a PAWS Chicago shelter, and she’s been with me through everything. Two kids. Chicago to New York. I felt like this brand would be the perfect way to make sure that she lives on forever.” Stella Blue - A Barstool Brand. |
Quality |
Affordable |
stellabluecoffee.com |
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Whoa Dough
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Snack Bars |
Whoa Dough was founded with the mission to provide amazing Better-For-You Sweet Snacks that anyone can love and enjoy. The founder, Todd, started the brand due to personal experiences with gluten allergies in his family, aiming to create delicious snacks that cater to those with dietary restrictions. |
Sustainability |
Affordable |
whoadough.com |
