Category Analysis - Social Impact Products

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	Name	Story	Brand Categories
	Name	Story	Brand Categories
	AF Drinks	AF Drinks was created in 2020 by Lisa King, founder of the social enterprise Eat My Lunch. It aims to help the sober curious explore a different relationship with alcohol by providing delicious, sophisticated, non-alcoholic drinks. The brand promotes a community for those who choose not to drink alcohol and normalizes an alcohol-free lifestyle.	Alcohol-Free Drinks,Social Impact Products