Category Analysis - Performance Drinks

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	Name	Story	Brand Categories
	Name	Story	Brand Categories
	Tatsu Tea	Tatsu Tea was conceived during the world travels of a registered dietitian who, while studying martial arts in Japan, fell in love with the beauty and discipline of their traditional matcha tea ceremonies and recognized the need for a better kind of recovery drink. It grew up in the neighborhood of Fishtown, Philadelphia, among world-class combat sport athletes. Tatsu is hydration drink meets vitamin supplement with a side of antioxidant-rich, anti-inflammatory Japanese matcha, a tea produced with exacting standards to provide a host of health benefits to multiple systems of the body and a sustained clean energy without the jitteriness or crash of coffee. Tatsu is the ne plus ultra of performance drinks, a non-negotiable for athletes, travelers, and anyone who wants to be at the top of their game.	Hydration Drinks,Vitamin Supplements,Performance Drinks