Category Analysis - Iced Teas

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	Name	Story	Brand Categories
	Name	Story	Brand Categories
	Seven Teas	Before Seven Teas, we were just two brothers who grew up loving tea and adventure. Our dad’s Persian hot tea and mom’s southern sweet tea inspired us to travel the world and learn about traditions outside our own. Along our journey, we connected to different people and cultures through powerful, enlightening experiences, each with a profound history. They inspired us to share them with the world through authentically crafted sips of real brewed tea, iced teas & lemonades — the right way. Every tea leaf is ethically sourced from farms in their native regions with the proper care for its people and land. Then, our Traditional Teas & 70-Calorie Classics find their way to you. We use our profits to invest in the health of our planet and share more natural wonders. We hope you love them as much as we do.	Teas,Lemonades,Iced Teas
	Equitea	Equitea was created out of necessity when our son, Jayden, was diagnosed with ADHD. We set out to manage it holistically and learned about the benefits of green tea. We began making our own blends with organic ingredients, leading to the creation of our Lavender Green Tea. Our mission is to destigmatize mental health and make wellness products more accessible and equitable for families.	Iced Teas,Botanical Blends,Merchandise