Category Analysis - Gift Sets
Overview of the Gift Sets Industry
The gift sets industry, a vibrant tapestry of creativity and commerce, caters to the human desire to give and receive cherished tokens of appreciation. Ranging from gourmet food baskets to artisanal skincare products, gift sets encapsulate a myriad of offerings ideal for a plethora of occasions—birthdays, holidays, or simply as a gesture of goodwill. This market has blossomed over the years, drawing on trends in personalization, sustainability, and premiumisation. With an estimated market size valued at approximately £20 billion in 2022, the sector demonstrates an attractive landscape for existing stakeholders and new entrants alike.
Recent Trends and Changes
In the past few years, consumer preferences have shifted notably towards personalized and curated experiences. According to research published by Statista, the global gifting market is expected to reach over £30 billion by 2025. This expectation is largely fuelled by evolving consumer behaviours influenced by both economy and culture—particularly the rise of e-commerce and heightened consumer awareness of sustainability. Brands like Brewed by Hand leverage these trends, offering bespoke gifts that pair local artisanal spirit with thoughtful curation.
The Economics of the Industry
As per recent analyses by the Mordor Intelligence, the gift sets market is projected to grow at a CAGR of around 6% from 2023 to 2028. Despite economic fluctuations and a backdrop of uncertainty, the premium segment particularly continues to thrive. The average consumer now prioritizes quality over quantity. With the proliferation of subscription boxes—think FabFitFun and My Little Box—the accessibility and appeal of gift sets have expanded exponentially.
Market Contraction and Challenges
While the growth trajectory appears robust, not all players have danced through the daisies unscathed. The rising costs of raw materials and logistics, alongside inflationary pressures, have prompted certain brands to reassess their offerings. For instance, Luxury Gifts reported a strategic repositioning towards more affordable, yet equally refined options, to maintain market share. Companies must now navigate an increasingly saturated space, where differentiation is tantamount to survival.
Major Players in the Gift Sets Arena
Within the swirling fray of competitors, notable brands such as Not On The High Street and Fortnum & Mason have carved out significant niches, each with a unique brand identity. Not On The High Street has excelled at promoting local artisans, thus connecting consumers with bespoke creations. Conversely, Fortnum & Mason leverages its prestigious heritage to offer elegant, high-end gift hampers that tempt the discerning palate.
Challenges for New Entrants
The landscape is not without hurdles for nascent players. The necessity for brand visibility is paramount; social media and influencer partnerships have become essential tools for outreach. Furthermore, distinguishing quality products in a saturated market necessitates finesse and innovation. Brands like The Gift Box Company manage to strike a balance between affordability and specificity, attracting diverse clientele.
The Role of E-commerce in the Gift Sets Industry
The convenience of online shopping has irrevocably transformed the gifting landscape. Noteworthy is the surge in direct-to-consumer (DTC) brands capitalizing on e-commerce trends. According to a report from Nielsen, DTC sales have increased by over 25% in the last year alone. This has allowed brands to circumvent traditional retail channels and cultivate direct relationships with customers, fostering loyalty and encouraging repeat purchases.
Impact of Social Media on Marketing Strategies
Social media platforms like Instagram and Pinterest have become virtual playgrounds for gifting ideas, enabling consumers to discover products through visual marketing. Brands such as Moonpig creatively utilize social media to engage with their audiences, thereby driving both brand awareness and sales. Moreover, user-generated content serves as a potent testament to quality and desirability, frequently putting brands on the radar of potential customers.
Sustainability Efforts in Gift Sets
The increasing emphasis on sustainability has compelled brands to rethink packaging and sourcing. Companies like Earth Friendly have taken significant strides by implementing eco-friendly materials and practices. This transition not only resonates with environmentally-conscious consumers but also strengthens the overall brand narrative, establishing loyalty and trust amid a generation keen on ethical consumption.
The Future of Gift Sets
Projections for the future of gift sets remain optimistic, with innovation set to drive growth. Integration of technology such as augmented reality (AR) promises to enhance consumer experiences, thus adding an immersive aspect to gift purchasing. This palpable wave of evolution means that savvy players will need to remain alert, ever-ready to adapt to shifting consumer expectations, lest they become yesterday's news in an industry that favours the bold.
Example Products in this Category:
Brands in this Category:
| Name | Story | Brand Categories | |
|---|---|---|---|
| Name | Story | Brand Categories | |
| Sol Squeeze | Sol Squeeze was founded by a mechanical engineer who transitioned from the medical device industry to create organic cocktail mixes. Inspired by Florida's citrus landscape, the founder aimed to provide high-quality, fresh-tasting mixers without artificial ingredients. The brand embodies the philosophy of enjoying life to the fullest, one exceptional drink at a time. | Margarita Mixers,Margarita Salts,Gift Sets,Merch | |
| flingcocktails | In December 2020 we (Ben and Emma) launched Fling with our first two canned cocktails, Classic Mojito and Classic Margarita. Fast forward 2 years and we have added two more iconic cocktails to our line up, Passionfruit Martini and the first New Zealand made canned Espresso Martini and launched a range of cocktail mixers including our famous Rosebud. We launched with the goal to be the home of cocktails in New Zealand, where you could get not only your favourite cocktails but accessories too. Our range caters to all, we have something for the fruity lovers, something for the coffee drinkers, something for the calorie conscious and we've even got something for the "I only drink beer" but secretly loves a cocktail people! | Canned Cocktails,Cocktail Mixers,Accessories,Glassware,Gift Sets | |
| shoparandi | Expand your wellness range with our premium, handmade castor oil packs and USDA organic, cold-pressed castor oil. Our oil, from the Ricinus communis plant, is pale yellow and rich in ricinoleic acid, which is known for its soothing and healing qualities. It’s great for tackling inflammation, digestive issues, and more, including fertility support and postpartum care. We offer competitive wholesale prices, flexible payment options, and full marketing support to help Arandi products shine in your store. Contact us today to learn more about our wholesale program! Arandi products are handmade from chemical-free U.S organic cotton grown. We care about our planet's future, and we show it through our commitment to using recycled and biodegradable packaging. We aim to build an authentic community of partners who are passionate about our brand. | Pain Relief,Health Products,Wellness,Organic Products,Beauty,Gift Sets,Wraps,Oils,Bundles,Fashion,Accessories,Sustainability,Health | |
| teaforte | Raise a cup and let the comfort of tea bring you together this winter season. Perfect to share when company comes calling—or to savor solo in a rare moment of downtime. Extraordinary teas meet unparalleled presentation for an exceptional experience that could only be Tea Forté. Our diverse, subtle flavors are a result of creating without compromise. Handcrafted luxury tea blends, design-driven accessories and exquisite packaging come together for an experience worth savoring every day. Your source for exclusive tea products to enjoy and share. Tea Forté makes gifting easy with an array of beautiful tea gifts at a variety of price points that are perfect for any occasion. Steeped in over 35 countries, Tea Forté is proudly featured at leading hotels, restaurants, resorts and retailers. | Teas,Assortments,Customize,Teaware,Holiday & Gifts,Gift Bundles,Customizable Gifts,Tea Accessories,Tea Gift Sets | |
| Sweet Little Baby Cakes | Sweet Little Baby Cakes offers a range of high-quality baby products, including blankets, teething rings, and gift sets, designed to provide comfort and joy for both babies and parents. | Baby Blankets,Teething Products,Gift Sets,Baby Accessories | |
| Crisp & Co | Crisp & Co. was founded in 2012 in Hockessin, Delaware by Thomas Peter, a foodie with a master's degree in biomedical engineering. The brand focuses on artisanally brined, hand-packed pickles made from fresh, local ingredients sourced from the farm-rich region of Eastern Pennsylvania. After growing demand, ownership was transferred to Derek Zukovich and his family, who have over 40 years in the specialty food business. The brand has expanded its offerings to include award-winning pickled beets, mushrooms, and dilly beans, emphasizing that pickling enhances the potential of produce. | Pickles,Boozy Gift Sets,Savory,Spicy,Sweet | |
| RedCamper Picnic Supply | RedCamper was born from a love of summertime, road trips, and storytelling through food. It began with a family tradition of travel and preserving the essence of those experiences in small-batch, handcrafted products. The brand emphasizes the importance of using ethically sourced ingredients and sustainable practices, aiming to honor heritage and culture through its offerings. | Preserves,Cocktail Goods,Gift Sets,Greeting Cards | |
| tuyyofoods | No longer satisfied with the stale old brands of the past, we are bringing a fresh new take on Latin American favorites. | Drink Mixes,Hispanic Foods,Drinks,Mixes,Powder Drink Mixes,Latin American Foods,Beverages,Seltzers,Teas,Gift Sets,Food,Recipes | |
| oirtonics | Our functional health tonics, crafted by Edel Breslin and a dedicated team of chefs and nutritionists in Co. Clare, harness the power of Irish Sea Moss to enhance your gut health and strengthen your immune system. Experience the benefits of traditional wellness practices with every sip. Our mineral rich Organic Irish Sea Moss Tonic, was created to give you a pep in... Organic sourced honey from Healeys Farm in Co. Cork. Handmade in Co. Clare. Celebrating the powerful benefits of Irish Sea Moss. Our mission is simple: to create wellness products deeply rooted in the healing properties of Irish Sea Moss. | Functional Beverages,Wellness Products,Health Supplements,Organic Products,Natural Remedies,Health Drinks,Wellness Tonics,Beverages,Tonics,Gift Sets,Gift Ideas,Wellness Boxes,Nutritional Supplements,Superfoods,Health,Nutrition,Supplements | |
| xocolatlchocolate | Xocolatl Chocolate is committed to crafting high-quality, sustainable chocolate products that honor the environment and the communities from which they source their ingredients. This documentary by filmmaker Tim Shepard and producer Amy Burns reveals a new era of sustainable chocolate trade: one that protects livelihoods, supports environmental sustainability and also creates award-winning chocolate bars. Xocolatl Small Batch Chocolate is dedicated to creating sustainable chocolate products that are both delicious and environmentally friendly. | Sweets,Confectionery,Gift Sets,All Chocolate,Flavor Inclusion Bars,Single Origin Bars,Pantry & Provisions,Gourmet Food,Sustainable Chocolate,Craft Chocolate,Chocolate | |
| roogenic | Your best sleep, ever. A new way to be well. Nature's highest source of vitamin C. We believe in the healing properties of Australian botanicals. Welcome to the Leaf Society where each month a carefully curated loose-leaf tea blend specially crafted by our talented blending team is delivered directly to your door. No lock-in contracts; cancel anytime. At Roogenic, we channel the power of Australian Native plants to create powerful remedies for sleep, gut health, metabolism, detoxification and more. Our award-winning blends are naturopath designed and Australian made. We work hand in hand with our Indigenous partners, supporting wild-harvest farming practices to help encourage Indigenous employment, Indigenous land care initiatives and the sharing of traditional culture between generations. We believe in celebrating Indigenous culture every day and proudly donate part profits to community. Our hand-in-hand approach extends across all our partnerships and support of Indigenous growers, artists and communities. Roogenic products are Aussie—owned, sourced, designed, packaged, manufactured—and more. Roogenic acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. | Health Concern,Australian Teas,Powders,Gift Boxes,Starter Kits,Tea,Gift Sets,Beverages,Health,Wellness,Remedies,Naturopathic Blends,Sleep,Relaxation,Gut health,Stress & Energy,Sustainable Products,Cultural Products,Food,Health & Wellness,Bushfoods,Gifts & | |
| hegen | Hegen's revolutionary PPSU PCTO™ storage containers create an airtight seal to store pumped milk until it is time to feed. Today’s women are superheroes juggling their careers, passions and duties with the full-time, life-long job of being mommies. Hegen strives to be that support system to allow for women to continue upon the priceless experience of breastfeeding, for as long as they wish to do so. Express, Store and Feed within a single container by simply swapping the bottle’s feeding head, storage lid and adapter to convert a feeding bottle into a breast milk storage container or pumping container without any transfer of milk. This minimizes wastage and reduces mess, making every drop count to promote seamless and sustainable breastfeeding. Our nipples are designed to resemble a female breast by being elongated, elliptical, as well as creating it so that it has a drip (which most on the market do not) so it behave just like how a human nipple releases milk. Feel empowered knowing that you can embrace the journey of motherhood from feeding to making sure your baby is well-taken care of. Hegen has answered all of the questions you have as a mother and how to best feed your child with our superior products. Shop for yourself or another mother with confidence. | Feeding,Storage Accessories,Gift Sets & Accessories,Baby Products,Storage,Motherhood,Parenting,Baby Care,Breastfeeding,starter kits,Storage,Accessories | |
| labelleexcuse | Discover our exceptional products, stemmed from our love for Mediterranean culture. Keen on promoting a healthy and balanced lifestyle, our family business produces olive oil of the highest quality, grown from its own land in Greece. It is the core of our gourmet products and skin care for toddlers. An array of gourmet products is on the menu for everyday cooking. LA BELLE EXCUSE is about the joy of entertaining, setting the table, preparing a good meal and sharing it with family and friends. Because just like olives, hospitality should be cultivated! You love the distinctive taste of our olive oils. But have you ever wondered why they bring that wow effect to your recipes? | Gourmet Products,Skin Care,Baby Skincare Routine,Art of living collection,Cooking,Entertaining,savour,nurture,create,Food,Gourmet,Cooking Ingredients,Bath Products,Gift Sets,Home Decor,La Belle Excuse-Cuisine,LOLO,Cuisine,Gift Card | |
| Bathorium | If you’re anything like us, you know a bath isn’t just the act of bathing: It’s an act of self-care. A pause for yourself and your wellness. A ritual of self-worship. And for a ritual that meaningful, we happen to think you deserve better than the bath beads that have been adorning the back of your grandma’s toilet since 1990. You deserve a bath fit for a queen. You deserve Bathorium. Made with certified clean and cruelty-free ingredients, our bath products don’t just meet the strictest clean beauty standards, they’re packed with good-for-you ingredients, too. A mineral-rich, après-sweat bath soak. Our story starts with a picturesque village perched on the cliffside of Italy’s Amalfi Coast, a weary backpacker, a nonna, and a clawfoot tub. The rest, as they say, is history. Bathe, decadently. | Bath Soaks,Bath Bombs,Bubble Bath,Bath Treatments,Kids Bath Products,Bath Accessories,Gift Sets,Self-Care,Wellness,Bathing,Skincare,Hydration Products,Beauty,Personal Care,Detoxification,Relaxation,Hydration,Sensitive Skin | |
| devildaves | Our award-winning Bloody Mary products are the perfect way to add that summer vibe to your Spring celebrations. Get in the mood for warm Sunday Fundays with our revolutionary Liquid Bloody Mary Seasoning 💥 BLASTER 💥 a game-changer that rivals the big brands in flavor and fun! It's Our Birthday - Celebrate with us in style with these Combo Packs. Experience the essence of the Bloody Mary, redefined by You 💥 Devil Daves - Transcend the Ordinary! | Bloody Mary Mix & Rims,Merchandise,Mixers,Condiments,Seasonings,Snacks,Gifts,Food Kits,Drinkware & Mugs,Package Deals & Gift Sets,Gift Cards & Decals,Stickers,Apparel,Home Goods,Pint Glasses,Tarot Cards,Home & Kitchen,Bulk Deals,Seasoning,Drink Sets,Cockta | |
| rmcf | Unveil the deep, rich secrets of our premium dark chocolates. Each bite promises a decadent journey, whisking you away to a world of robust flavors. Indulge in the art of cacao's most elegant form. EXQUISITE GIFTING, CORPORATE ELEGANCE. This title reflects the high quality of your products while highlighting their potential to serve as a mark of gratitude or appreciation in a corporate context. It suggests that giving your chocolates is not just a generic gesture but a thoughtful, esteemed offering. At Rocky Mountain Chocolate Factory, every role is a key ingredient in our recipe for happiness. Join us and bring delight to thousands while enjoying a fulfilling career with sweet perks! ELEVATING SWEETNESS & SHARING JOY SINCE 1981! | Dark Chocolates,Milk Chocolates,Gift Baskets,Seasonal Gifts,Chocolates,Gift Sets,Gourmet Gifts,Confectionery,Gifts,Seasonal Selections,Food,Gourmet,Seasonal,Snacks,Dog Treats,Chocolate,Sweets,Desserts | |
| Born to Shake | Our goal is to make cocktailing more approachable to the everyday person. We want to take bartending off its pedestal and reformat it into an easy-to-execute and delicious version of itself. | Cocktail Gift Sets,Bar Tools,Cocktail Ingredients,Cocktail Classes,Non-Alcoholic Spirits | |
| Mt. Hope Farms | We are the Ellis Family – Mike, Laura, Samuel, and Mason. Farming is our passion - where our roots travel deep and wide. As a full time farm family, all our fruits and berries are grown to the highest standards with a finely honed commitment to quality. At Mt. Hope Farms, our goal is to provide customers with a quality product that can be traced from farm to table. We believe our fruits and berries from the Willamette Valley are some of the finest and most flavorful in the world. We wanted to create farm to jar products from the fruits we grew and sourced, while also using local ingredients such as Oregon rum, sea salt from our beautiful coastline, and freshly ground spices from a Portland shop. We use certified Organic ingredients whenever possible. Everything we make is natural and non-GMO. Our fruit spreads are the best! And, we love to rave about them. Since 2016, we have been the happy recipients of the Good Foods Awards for several of our fruit spreads. | Fruit Spreads,Gift Sets,Artisan Foods | |
| askanyachocolates | Askanya Chocolates is a Haitian Bean-to-Bar Company that focuses on high-quality, rich-flavored chocolate made with all-natural ingredients while supporting local farmers and communities. Celebrate delicious chocolates made from high quality cacao. We roast, winnow and grind our cacao beans - the whole process - to bring you real Haitian chocolates. At Askanya Chocolates, We Stand For: Made by Women, Made for Health-Conscious Chocolate Lovers, Made by 3,000 Local Farmers. Our Haitian chocolate bars are made with all natural ingredients. We strive to reach a win-win solution for chocolate lovers and our Haitian farmers. We work with local farmers in Haiti to plant, grow and harvest our cacao. We pay them 2 to 3 times the going rate, a real living wage, for their crops. We make 100% local Haitian chocolate while paying local farmers well. The best part? All our chocolates are 100% handcrafted by women. We create delicious and high quality chocolate that brings a smile to your face. At the same time, you provide a better future for Haitian families. | Haitian Chocolate Bar,Gifts,Vegan & Dairy Free Chocolates,Gift Sets & Bundle Collection,Baking & Hot Chocolate,Vegan Chocolate,Wholesale Chocolate,Ethical Chocolate,Craft Chocolate,Chocolate Bars,Vegan & Dairy Free,Gift Sets & Bundles,Baking Chocolates,Ask | |
| Good Flower Farm | Good Flower Farm is a small, woman-owned organically-operated skincare brand with a production and retail space located in Bayfield, Wisconsin along the shores of Lake Superior. We mindfully craft high-quality skincare products from herbs grown by the same hands that make our products. We aspire to be at the intersection of luxury and sustainability, harnessing the power of plants to create skincare that works without compromise. From herbal salves to nourishing facial care to organic deodorant, we make every product with love and care using the most sustainable practices possible, with the best, most vibrant ingredients we can source. 1% of all sales go to environmental organizations through our partnership with 1% for the Planet. We are also certified cruelty-free through Leaping Bunny. | Body Care,Facial Care,Deodorants,Baby Care,Gift Sets,Merchandise | |
| hegen | The Hegen Story | Express,Store,Feed,Gift Sets,Accessories | |
| Girl Meets Dirt | Girl Meets Dirt was born of the land, inspired by the San Juan Islands and the people who call it home. The founder, Audra, transitioned from a Wall Street career to embrace island life, cultivating heritage fruit and creating preserves that celebrate the local terroir. The brand emphasizes sustainability, quality, and community, crafting unique, handcrafted products that reflect the rich agricultural history of the region. | Preserves,Shrubs,Bitters,Gift Sets,Pantry & Smallwares,Merchandise | |
| Waiheke Distilling Co | Waiheke Distilling Co is set on the ridge above Cowes Bay (formerly Pikau Bay). The distillery has been respectfully established to sit alongside and meld within structures that resonate the farming history of the area. Former pasture land has been painstakingly developed into a garden that exemplifies the botanical story of the product produced, bottled and served onsite. Pikau means “to take care of”. Waiheke Distilling Co have the privilege of carefully crafting a botanical spirit in a sustainable and meaningful way. It is also our pleasure to welcome and take care of guests that may journey to the eastern end of Waiheke Island, and choose to spend some time with us, or support us through online or cellar door purchases. | Gin,Vodka,RTD's,Gift Sets,Gift Cards,Corporate Gifting | |
| roycechocolate | Indulge in the perfect harmony of flavors with our delectable confection, a masterful blend of premium milk chocolate and fresh cream, complemented by a subtle infusion of cherry liqueur and orange liqueur. Crafted to perfection, each piece is a symphony of richness and smoothness that promises a truly luxurious taste experience. Precisely crafted using only the highest quality ingredients, ROYCE' has been making exquisite, world class confections in Hokkaido (the northernmost island of Japan). | Classic Favorites,Gift Sets,Nama Chocolates,Matcha - Green Tea Chocolates,Cookies & Marshmallows,Bars,Nuts & Fruits,Best Sellers,Online Exclusives,Sweet & Salty,Pure Chocolate,Prafeuille & Praline,Chocolate Wafers,Boutique Exclusives Only,Fall Seasonal Spe |
