Category Analysis - Chili Crunch

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	Name	Story	Brand Categories
	Name	Story	Brand Categories
	Momofuku	It all started with the chili crunch, and before I knew it, I had the whole line of Momofuku stuff in my cupboard. David Chang is the chef and founder of Momofuku. Called one of “the most influential people of the 21st century” by Esquire, David has appeared on numerous television shows including The Mind of a Chef, Ugly Delicious, and The Next Thing You Eat. His cookbook, Momofuku, is a New York Times bestseller.	Noodles,Chili Crunch,Sauces