Category Analysis - Baked Goods
Overview of the Baked Goods Industry
The baked goods industry is a cornerstone of consumer gastronomy, enveloping a variety of delightful products such as bread, pastries, cakes, and cookies. In the UK alone, this sector has demonstrated remarkable resilience, with an estimated worth exceeding £4 billion annually, according to the British Baker. Baked goods have not only claimed a significant slice of the food market but have also witnessed a revival in artisanal baking methods, driven by a consumer nostalgia reminiscent of simpler times.
This renewed interest in all things baked is firmly anchored in the cultural fabric of the nation, as British consumers have long cherished their daily bread—and much more. From a hearty loaf of sourdough to exquisite petit-fours, baked goods cater to the increasingly diverse palates of modern consumers.
Recent Trends and Changes
The past decade has witnessed seismic shifts within the baked goods sector, catalysed in part by changing consumer dynamics and external pressures from the pandemic. Home baking surged as people confined to their homes sought new pastimes, leading to a dramatic spike in flour sales and the rise of amateur bakers. This trend, popularised by the likes of the Great British Bake Off, has firmly instilled a sense of pride in homemade produce.
Moreover, the health-conscious consumer has begun to influence product offerings significantly. Whole grain, gluten-free, and alternative flour products have proliferated in response to dietary restrictions and lifestyle choices. Brands like Karls Bakeries and Hodmedod's are leading the charge in providing innovative alternatives to traditional baked goods.
The Economics of the Baked Goods Industry
An analysis of the baked goods market reveals a compound annual growth rate (CAGR) of approximately 3.5% over the next five years, hinting at steady expansion in the industry. While the pandemic posed initial challenges, particularly for brick-and-mortar establishments, e-commerce solutions have emerged as vital lifelines. Consumers have taken to online shopping, creating a demand for rapid delivery and convenience.
The economic implications of this boom are expansive, affecting everything from supply chains, with bakeries sourcing ingredients from local producers, to employment rates in the sector. Companies that adopt sustainable practices are finding themselves well-positioned as consumer preferences tilt towards ethical consumption.
Major Players in the Baked Goods Sector
The field of baked goods is rich with influential players, from top-tier manufacturers to niche artisanal brands. Major companies such as ABF (Associated British Foods) and General Mills dominate the commercial market, producing everything from commercial bread to frozen pastries.
Meanwhile, the rise of artisanal brands highlights a consumer shift towards local and quality products. Brands like Dorrington Family Bakery and independent cafes filled with baked goods have captured the imagination of the public, often using organic and locally sourced ingredients, which appeal to the ethically-minded consumer.
Future Outlook
As we gaze into the proverbial crystal ball, the future of the baked goods industry appears promising. The fusion of tradition and innovation in product offerings continues to engage consumers in new and exciting ways. For instance, the health and wellness trend is likely to persist, with an evident shift towards low-sugar and low-carb alternatives dominating the shelves.
European regulation surrounding food quality and safety will also dictate trends, with a potential move towards cleaner labels and fewer artificial ingredients. Sustainability is being integrated into corporate strategies through conscious sourcing and reduced plastic packaging, which could define the brands that thrive in this competitive arena.
Conclusion
The baked goods sector epitomises a market rife with opportunities and challenges amid changing consumer demands. Traditional stalwarts juggle their legacy while innovative newcomers seize the moment, appealing to a more discerning and health-conscious clientele. As the aroma of freshly baked goods wafts through bakeries and homes alike, one can only ponder what delicious developments lie ahead in this storied industry.
In this rapidly evolving landscape, the key to success will undoubtedly hinge on adaptability and an innate understanding of the ever-fleeting desires of the consumer palate. The baked goods industry, rich in heritage yet brimming with innovation, is sure to rise to the occasion.
Example Products in this Category:
Brands in this Category:
| Name | Story | Brand Categories | |
|---|---|---|---|
| Name | Story | Brand Categories | |
| Dough It Yourself | Dough It Yourself is a premium slice-bake cookie dough company founded in early 2020 by Antonia, who turned her passion for baking into a business that makes life easier for customers. The company offers fresh-to-order cookie dough and delicious baked goods, all made with love and the finest ingredients. | Baked Goods,Desserts,Food Products | |
| goodlovefoods | GOODLOVE FOODS | GLUTEN-FREE, FROZEN, READY-TO-BAKE FAVES. We are so blown away by the texture and the flavor. Tastes just like home!! It is honestly insane they were frozen! Our line of Frozen, Ready-to-Bake goods are so delicious, you may check the ingredients list again! We use only the highest quality ingredients. Real butter and real buttermilk combine with our special GF flour mix to create a fresh-baked experience that's out of this world. From weekend brunch to weekday lunch, we have you covered. Straight from your freezer to your oven. No mess, no stress! MADE WITH LOVE BY US, HOMEBAKED TO PERFECTION BY YOU. Meet the Silly-Yak. Her presence represents our commitment to 100% gluten-free food that is celiac friendly but delicious enough for all. We have a love for providing our customers with safe food options that are better than they remember baked goods could be. We're changing the game and exceeding expectations. GoodLove is Here | Frozen Foods,Ready-to-Bake,Baked Goods,Gluten-Free,Bakery,Biscuits,Food Products,Health Foods | |
| Fat Kid Cookie Company | Fat Kid Cookie Co was born out of a desire to make life a little brighter. Stephanie Wiley, founder, has always had a passion for baking. She finds solace in the process and relishes in the joy her treats bring to friends and family. Everyone has an inner “fat kid” who feels satisfied from the perfect treat. Close friends and family couldn’t resist Stephanie’s now-famous recipe, and that’s how Fat Kid Cookie Co earned its name. Stephanie’s cookies have something for everyone. An amazing mix of sweet, spicy, and savory flavors are tasted in every bite. They are made by hand in small batches with simple ingredients. Fat Kid Cookie Co became a reality after the tragic death of Stephanie’s son in 2020. Tommy loved life. He preferred to spend his time outdoors, snowboarding, hiking and enjoying nature. He was a loyal friend and had the gift of making people feel seen, and unfortunately he had the disease of addiction. He wanted nothing more than to be sober, went to rehab and achieved just that. He amazingly caught up on all his schoolwork and graduated from high school on time, with his classmates. A week after graduation, Tommy used again and died of fentanyl poisoning. With the isolation from COVID, Tommy didn’t get a chance to live a sober life. Tommy did not want to die and while we do not believe he knew he was taking fentanyl, the hard truth is that one pill can kill. Launching Fat Kid Cookie Company was a way for Stephanie to move forward in her grief and her life, because cookies don't have to be serious! | Baked Goods,Snacks,Desserts | |
| splitbakehouse | SPLIT Bakehouse brings you the best vegan pastries with rotating decadent, sweet and savory flavors. The “buttery” croissant has been perfected and is even loved by non-vegans. We make our own vegan butter, vegan eggs, and vegan milk. We use the highest quality ingredients to make our baked goods. | Pastries,Vegan,Desserts,Bakery,Baked Goods,Gift Cards | |
| Schwartz Brothers Bakery | Founded in 1973 by two brothers to serve our family of restaurants, Schwartz Brothers Bakery has expanded to provide high-quality, house-made desserts and pastries to local coffee shops, restaurants, and supermarkets. We pride ourselves on our culinary expertise, attention to detail, and commitment to quality, serving both local and national markets. | Desserts,Pastries,Baked Goods | |
| cookieman | Cookie Man has always had a proud history of making quality products which continues today, with only the finest Australian ingredients used. Most of our Cookie Man products are made using over 95% Australian ingredients, made right here in Sydney. We are Proudly Australian Owned to this day, employing a long term local workforce. | Snacks,Desserts,Wholesale Cookies,New York Style Cookies,Bite-Sized Biscuits & Cookies,Traditional Cookies,Cafe Cookies,Baked Goods,Loaded Cookies,Cookie Buckets | |
| Martin's Handmade Pretzels | In the middle of the Great Depression, Henry Martin began hand-crafting these extraordinary Pennsylvania Dutch Pretzels. Over time, the bakery changed hands within the Martin family, continuing the tradition of handmade pretzels. After a devastating fire in 2020, the bakery was rebuilt and continues to produce handmade pretzels, maintaining a commitment to slow, artisan food. | Snacks,Baked Goods,Artisan Foods | |
| billysbakerynyc | At Billy's Bakery, we craft our baked goods to feel like a warm hug from a family member you haven't seen in ages. Visit one of our three locations in New York City and experience it yourself. Billy's Carrot Cake is made with Love and Perfection. My Family has lived in NYC since 1978, and Billy's is simply the finest shop for Carrot Cake and many other Baked Items, including Gluten Free Cupcakes and Cookies. Whether it's a birthday, a holiday, or just a guilty pleasure, we've got something to make any moment one to cherish. Without our community, there would be no Billy's Bakery. That's why we're dedicated to fostering a bond with every person who steps through our doors. Because everyone is a friend, and friends are always welcome in our kitchen. Twenty years of sharing our love for old-fashioned treats would never be possible without the support of our customers. Thank you for all this time. It all began in 2003 with two friends from business school who shared a sweet tooth and a dream of baking. | Bakery,Desserts,Catering,Bars,Breakfast,Cupcakes,Baked Goods,Weddings,Birthdays,Corporate Events,Showers & More,Food & Beverage,Treats,Cookies | |
| taylorchip | Cookie delivery on demand. Delightfully perfect and made with ingredients you can feel good about. The world's best, most influential cookie is made with love in Intercourse, PA. Simply put... a little bit of science, a little bit of heaven’s blessings & a lot of TIME UNDER TENSION. The Cookie Club is all about cookies and getting 12 delivered to your door monthly makes this deal super sweet. We pride ourselves in having perfect tasting cookie cakes with a simple, heart-felt, personalized, message written on them. Whether you’re getting your foot in the door with a new client or celebrating a new home purchase, cookies are a great way to spread the love and take gifting off your plate. In 2015 Sara & Dougie were newly dating and both had a passion for sweets. They started baking together as something fun to do outside of the typical date night and you could say, they got a little obsessed. As their love for each other grew, so did their baking skills. About a year or so after they started baking together, they finally felt like they perfected the cookie - just in time to get married. Become an official Cookie Friend and join the conversation with our whole cookie community. | Desserts,Snacks,Baked Goods,Gifts,Cookies,Corporate Gifts,Baking,Cookie Bundles,Choose Your Own Cookies,Customize Cookie Cake,Corporate Orders,Gift Cards | |
| iheartbrownies | Fall in love with Brisbane's Iconic Heart-Shaped Brownies ❤️ Since 2012, we’ve been creating the perfect brownie, handmade with the best ingredients that coin can buy. No scrimping, absolutely zero nasties, and we’re proudly 100% gluten-free. Our ‘build your own’ brownie towers are easy to construct and a wonderful alternative to a traditional celebration cake. I❤️Brownies offers a delightful alternative to traditional gifts, focusing on delivering delicious brownies that are well-packaged and received positively by customers. | Gift Packs,Bulk Brownies,Celebration Brownies,Desserts,Baked Goods,Gifts,Brownies,Bakery,Cookies | |
| Carbs Bakery | Carbohydrates have gotten a bad rap over the last few years but they are actually a crucial part of a healthy and balanced diet. Life is better with CARBS, and CARBS are better with sourdough! | Sourdough,Baked Goods,Food | |
| Young Kobras | Young Kobras originated from home kitchen experiments and a determination to develop a new type of bread made with simple healthy ingredients, and that’s it. | Baked Goods,Gluten-Free Products,Artisan Bread | |
| Coco & Chip | Coco & Chip enables cookie lovers to bake artisanal, bakery-style cookies right at home! Founded in 2018 by Erik Fraser, the brand was born out of a passion for creating the perfect cookie. After years of dissatisfaction with store-bought cookie dough, Fraser dedicated ten years to research and recipe refinement, resulting in a cookie dough made with real ingredients and no preservatives. The meticulous process ensures a perfect cookie every time, with a crisp exterior and soft, gooey center. | Baked Goods,Desserts,Food Products | |
| Black Box Donuts | Black Box Donuts is based in Newcastle, Co. Down, Northern Ireland, and is dedicated to creating artisan donuts and baked goods. They pride themselves on their state-of-the-art bakery and their commitment to quality, ensuring that each donut is freshly baked daily and delivered to customers the same day. The brand emphasizes the delicious taste sensations of their products and aims to provide a unique experience for their customers. | Donuts,Baked Goods,Catering | |
| crunchbox | WHOLESOME PLANT-BASED TREATS FOR EVERYBODY. At Crunchbox, we love bringing friends and families together with quality, healthy, wholesome food. Sharing food is what makes us a community. Sharing wholesome treats is what makes us a healthier community. We work hard to source the freshest and most natural ingredients to create delicious treats to suit almost any dietary requirement, preference and lifestyle choice. We guarantee all our recipes are vegan-friendly, free from refined sugar, gluten-free. That’s what makes our brand a favourite among health-conscious customers. Are you ready to try our delicious selection of gourmet cakes, chocolates, bars and slices? Visit our stores or order online to have your treats delivered to your home. Healthier means tastier at Crunchbox. Crunchbox is delighted to offer our customers a range of gluten-free products, including our fresh, delicious cakes. Try one, try them all! At Crunchbox, we don’t use refined sugar in our products. Instead, we use natural sugar. Natural sugar is found in unprocessed foods such as bananas, coconut, rice and berries, and is packed with vitamins and minerals. It helps you to feel fuller for longer and keeps your metabolism stable. Perth's favourite health-conscious treats. Crunchbox offers a range of homemade delicious treats for the health conscious consumer. Whether you’re following a vegan, gluten-free, refined sugar-free, or just looking for a wholesome treat - our range of cakes, chocolate bars, slices and cookies can be enjoyed, guilt-free. Made with love in WA, our healthy treats are sure to delight. | Vegan,Gluten-Free,Sugar-Free,Confectionery,Snacks,Plant-Based Treats,Gourmet Cakes,Chocolates,Bars,Slices,Whole Cakes,Mini Cakes,Gift Boxes,Paleo,Keto,Baked Goods,Health Foods,desserts,Healthy Snacks,Cookies | |
| Delicious Low Carb | Delicious Low Carb specializes in providing tasty low-carb snacks and baked goods, catering to those who follow a keto lifestyle. The brand emphasizes quality ingredients and delicious flavors, making it easier for customers to enjoy treats without compromising their dietary choices. | Keto Snacks,Baked Goods,Cookies,Chocolate,Gift Cards | |
| sweetlaurel | Sweet Laurel is a brand that focuses on creating delicious, wholesome baked goods that are free from gluten and refined sugars. We are a grain free, refined sugar free and dairy free bakery based in Los Angeles, CA. Read more about how Sweet Laurel makes sweet things simple. Sweet Laurel has been a favorite spot of mine since it opened, and has only grown to be a bigger part of my life since having kids. I love feeling confident in the sweet treats I get for my family and friends, knowing the ingredients are clean and healthy. Welcome to the Sweet Laurel Cottage’s Kitchen! The heart of the Sweet Laurel Cottage is the kitchen. Literally. The whole house is built around it,... | Baked Goods,Desserts,Cakes,Mixes,Cookies,Grain Free,Refined Sugar Free,Dairy Free,Baking,Kitchenware,Food,Healthy Snacks,Recipes,Pastries | |
| Juli's Cookie Co | Juli's Lactation Cookie Company bakes delicious cookies to support a mother's lactation journey & for each box sold, a donation is made to breastfeeding education in North America. Founded by Lisa Sanguedolce, the company emerged from her personal breastfeeding challenges and the desire to help other mothers. The cookies are made with clean, minimally processed ingredients and are available in regular, vegan, and gluten-free varieties. | Baked Goods,Health Foods,Snacks | |
| CiCi's Italian Cookies | CiCi’s Italian Cookies started 14 years ago with one cookie recipe and a dream. Christine Falatico Frey, inspired by her grandmother, Nana Julie, began baking cookies from scratch to show love through food. After her children went to college, she pursued her passion for baking, leading to the creation of CiCi's Italian Cookies, which now ships cookies across the country, emphasizing quality and family values in every product. | Baked Goods,Gifting,Food & Beverage | |
| Planet Bake | Planet Bake was founded with the express purpose of making desserts far healthier and more lifestyle conscious without sacrificing taste, texture, and quality. We hope to play a role in helping to counteract alarming trends in diabetes rates, obesity, and other chronic health issues with a product that has way less saturated fat than other sweet snacks on the market. Our donuts are sugar-free, plant-based, gluten-free, soy-free, kosher certified, low in sodium, low in saturated fats, low in calories and have low net-carbs. | Baked Goods,Health Foods,Vegan Products | |
| Cornish Bakery | Cornish Bakery is an eat-in or take-out bakery with Cornish roots. Award-winning pasties, buttery viennoiserie, cakes, bakes, tortilla and ethically sourced coffees are the foundations of our business. For us it has always been about the food & drink and the way we make people feel. Our desire to produce artisan-quality food for people across Cornwall and beyond grows year on year, but we want to keep our Cornish soul too. | Food,Coffee,Baked Goods | |
| Chocolate and the Chip | Hi, I'm Lola, the founder and baker of Chocolate and the Chip. My passion for chocolate chip cookies has been a long-standing obsession, and it brings me so much joy to share them with all of you. The idea for this business sparked during a trip to Napoli. Watching vendors serve mouthwatering pizzas and treats through tiny street windows was magical. Seeing the pure joy on everyone’s faces made me realize how special it feels to know that the person who made your food is not just an expert, but truly loves what they do. I wanted to bring that same feeling to my cookies. I started out selling on Etsy, and within a few months, I was blown away to become a bestseller in the cookie category. Orders were pouring in! Soon after, I expanded locally in Los Angeles through Instagram and pop-up events. When the pandemic hit, I knew I wanted to bring back some joy and nostalgia during such a tough time, and my cookies felt like the perfect way to do that. At the beginning of 2023, life took me in a new direction. After being diagnosed with PCOS, my relationship with food and my body changed dramatically. It’s always been my mission to keep improving my craft, and this was the universe’s way of challenging me further. So, I went from offering just vegan cookies to now gluten-free and vegan. This latest version of my cookies is my favorite yet—they remind me of my early days when I used real browned butter and eggs, but now with just 10 simple, all-natural ingredients. This cookie dough is literally an extension of my love for indulgence, for connection and community, and for the greater good of the planet (that includes us humans!). I can’t wait to treat you and your loved ones to something truly special and thank you for supporting my small business. | Baked Goods,Vegan Products,Gluten-Free Products | |
| justcakesbc | North America’s first and only cake jar vending machine– call that trendsetting! Now permanently located in the UBC Student Nest & Langara College's T Building! Create sweet memories with our Just Jars! | Cakes,Vending Machines,Sweets,Baked Goods | |
| bellisaris | Bellisari's is dedicated to creating gourmet convenience foods that elevate everyday meals. Our products are crafted with high-quality ingredients and a passion for flavor, making it easy for anyone to enjoy delicious, homemade-style dishes. Bellisari's celebrates the tradition of great food and family, offering unique recipes and an exceptional line of products including spreads and sauces. | Spreads,Sauces,Baked Goods,Gifts,Condiments,Recipes |
